Tuesday, 21 June 2016

P1(a) Initial Ideas

STARBUCKS COFFEE ADVERT

Target audience:
Men and women ages between 15 - 30
Duration: approximately two minutes

Outline:
The advert is mainly talking about people getting the tiredness from their jobs or life, and have a cup of Starbucks for relaxation. In the advert, we’re going to film about people make their relationships between each other further by using a cup of coffee. We figured out this idea by seeing outside the society, the majority of people are using smartphones for communication. We like to give out a message of caring people around us as much as possible, no matter friends or colleagues or families because it is a fate or chance that brings people together.

Ideas:

- Make a little story about a young man by having Starbucks to change his life
- Things happen to surround him (office, relationships, best friends)
- Warmness of Starbucks
- Superior chase his work in office, he feels stressful, tired, however, his superior realised that he works hard to support him with a cup of Starbucks
- A girl always cares about this boy, support him behind secretly

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